1. Introduction

This Privacy Policy explains how Salem Apparel ("we", "us", "our") collects, uses, stores, and protects your personal data when you visit our website or use our services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We act as the "data controller" for the personal data we collect.

2. The Data We Collect

We may collect and process the following personal data:

• Full name
• Business name (if provided)
• Email address
• Telephone number
• Delivery and billing address (where applicable)
• Order details and enquiry information
• Any information you voluntarily provide via contact forms, email, or phone

We do not intentionally collect special category data (such as health, race, or biometric data).

3. How We Collect Your Data

We collect data through:

• Website contact and enquiry forms
• Direct email or telephone communication
• Order or quotation requests
• Cookies and analytics tools when you browse our website

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data under the following lawful bases:

• Contract – to process enquiries, quotations, and fulfil orders
• Legitimate Interests – to operate and improve our business, respond to enquiries, and maintain customer relationships
• Consent – where you opt in to receive marketing communications
• Legal Obligation – where we are required to retain or share data for tax, accounting, or regulatory purposes

5. How We Use Your Information

We use your personal data to:

• Respond to enquiries and provide quotations
• Process and fulfil orders
• Communicate order updates and customer support information
• Improve our website, products, and services
• Send marketing communications (only where consent has been given)

You may withdraw marketing consent at any time.

6. Sharing Your Data

We do not sell your personal data.

We may share your data with trusted third-party service providers ("data processors"), including:

• Website hosting providers
• Payment processors
• Delivery and courier services
• Email and communication platforms
• IT and system support providers

All processors are required to:

• Act only on our instructions
• Keep your data secure
• Comply with UK GDPR requirements

We ensure appropriate safeguards are in place before sharing any data.

7. International Transfers

If any of our third-party providers store or process data outside the UK, we ensure appropriate safeguards are in place (such as UK adequacy regulations or approved contractual clauses).

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including:

• Legal obligations (e.g. tax and accounting records)
• Business record-keeping
• Customer service and dispute resolution

When data is no longer required, it is securely deleted or anonymised.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against:

• Loss
• Misuse
• Unauthorised access
• Alteration or disclosure

These measures include secure systems, restricted access, and encrypted services where applicable.

10. Cookies

Our website uses cookies and similar technologies to:

• Improve website functionality
• Analyse website traffic and performance
• Enhance user experience

Where required by law, we request your consent before placing non-essential cookies.

You can manage or disable cookies through your browser settings at any time.

11. Your Rights Under UK GDPR

You have the following rights:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to object to processing
• Right to data portability (where applicable)
• Right to withdraw consent at any time (for consent-based processing)

To exercise any of these rights, contact us using the details below.

12. Marketing Communications

We will only send marketing communications if you have opted in or where we have a legitimate interest permitted by law.

You can opt out at any time by:

• Clicking "unsubscribe" in emails
• Contacting us directly

13. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can resolve the issue.

You also have the right to lodge a complaint with the UK supervisory authority:

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, you can contact us at: